Barbara Whiton

Senior Vice President, Affiliate Office Operations

Barbara is a resourceful business development leader with a proactive attitude and problem-solving expertise. With a background in real estate development and condominium property management, Barbara joined Criterium in 1988.  Since then she has been the conduit of communication between the corporate entity and each affiliate/franchisee.  From the business side, she works with every affiliate office from assistance with business set up, goal setting and training, to the administration of a risk management program.  Barbara offers ongoing support to affiliates in the development of business and marketing plans, budget execution, staffing issues and sales opportunities. She is a true mentor and sounding board to the offices, providing creative solutions to challenges that arises in running their businesses. After achieving several promotions during her Criterium Engineers career, she currently serves as SVP where she uses her 25+ years of Criterium know-how to help all affiliates pursue their dream of successful business ownership.